Browsing All posts tagged under »online marketing«

How to Maintain Brand Identity When Your Business is Scattered Across the Internet

April 6, 2009 by

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The explosion of social networking sites has made it easy for business owners to place their company in the thick of things.  Sites like MySpace, Facebook and Twitter allow business owners to reach out to their clients in a more casual and relatable way.  While these mediums may allow for more personal communication, keep in […]

Small Business Marketing in a Recession

March 5, 2009 by

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View Brady’s online presentation about how to make the most of your marketing budget in the current recession. This video presentation includes tips for generating more quality leads utilizing online social websites. Watch the video here…

How Do You Get Shoppers to Open Their Wallets in Today’s Economy?

March 4, 2009 by

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Consumers are spending less.  That’s hardly a novel headline in this economy, but just because spending is down, it doesn’t mean wallets are completely sealed shut. Bazaarvoice commissioned a survey of 800 U.S. consumers to learn about what factors have the greatest impact on shoppers during the decision-making process.  Not surprisingly, 61% of respondents acknowledged […]

If You’re Not Online, Small Businesses Are Missing Out on Local Customers

February 17, 2009 by

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MarketingCharts.com posted a great article about a survey done by Webvisible and Nielsen regarding how consumers look for local businesses online.  The survey uncovered some insightful information about how small business owners are missing out on customers who may be just around the corner – but can’t find the business because they’re not online. With […]

Cost Effective Marketing Can Minimize Economic Distress

April 8, 2008 by

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The concern of a recession is beginning to become a reality as businesses look to cut spending, decrease overhead and bunker down during the possible economic turbulence. Despite the old adage that it is best to spend your way out of a recession, many business owners are preparing to freeze their marketing budgets. The good […]