Browsing All posts tagged under »marketing«

How to Maintain Brand Identity When Your Business is Scattered Across the Internet

April 6, 2009 by

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The explosion of social networking sites has made it easy for business owners to place their company in the thick of things.  Sites like MySpace, Facebook and Twitter allow business owners to reach out to their clients in a more casual and relatable way.  While these mediums may allow for more personal communication, keep in […]

How Do You Get Shoppers to Open Their Wallets in Today’s Economy?

March 4, 2009 by

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Consumers are spending less.  That’s hardly a novel headline in this economy, but just because spending is down, it doesn’t mean wallets are completely sealed shut. Bazaarvoice commissioned a survey of 800 U.S. consumers to learn about what factors have the greatest impact on shoppers during the decision-making process.  Not surprisingly, 61% of respondents acknowledged […]

If You’re Not Online, Small Businesses Are Missing Out on Local Customers

February 17, 2009 by

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MarketingCharts.com posted a great article about a survey done by Webvisible and Nielsen regarding how consumers look for local businesses online.  The survey uncovered some insightful information about how small business owners are missing out on customers who may be just around the corner – but can’t find the business because they’re not online. With […]

The Right Mix: Experiments in Marketing

April 30, 2008 by

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It can be difficult to find the right fit for your company’s marketing plan, but that doesn’t mean you should succumb to a one-size-fits all mentality. Marketing your product or service requires a certain amount of finesse – especially when branching out to a new segment of consumers. Give your plan some wiggle room for […]

battling bunker mentality in a rocky economy

March 27, 2008 by

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The economy’s trajectory has been far from smooth over these last few months. Shaky confidence in the future is causing many businesses to scale back on marketing budgets, which while it may ease the immediate cash flow concerns of some in management, developing too much of a bunker mentality will make it difficult to bounce […]

do small businesses really need websites?

March 27, 2008 by

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Sometimes we’re asked about the need of a site for some of our smallest clients, especially ones who don’t see e-commerce in their future.  Many of our clients are small businesses owners.  These are some of our favorite web design projects because creating a site for a small business can make a tremendous impact on […]

Brady and Crew are on the Scene

March 27, 2008 by

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There’s a lot of conversation that goes on in our office. Sometimes it’s heavy with coding and programming speak, other times it’s light and breezy with marketing jabber. Instead of keeping these pearls of wisdom or pondering questions to ourselves, we thought it best to get out there and share with the rest of the […]