Browsing All posts tagged under »economy«

How Do You Get Shoppers to Open Their Wallets in Today’s Economy?

March 4, 2009 by

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Consumers are spending less.  That’s hardly a novel headline in this economy, but just because spending is down, it doesn’t mean wallets are completely sealed shut. Bazaarvoice commissioned a survey of 800 U.S. consumers to learn about what factors have the greatest impact on shoppers during the decision-making process.  Not surprisingly, 61% of respondents acknowledged […]

Cost Effective Marketing Can Minimize Economic Distress

April 8, 2008 by

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The concern of a recession is beginning to become a reality as businesses look to cut spending, decrease overhead and bunker down during the possible economic turbulence. Despite the old adage that it is best to spend your way out of a recession, many business owners are preparing to freeze their marketing budgets. The good […]