Browsing All posts tagged under »business plans«

How Do You Get Shoppers to Open Their Wallets in Today’s Economy?

March 4, 2009 by

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Consumers are spending less.  That’s hardly a novel headline in this economy, but just because spending is down, it doesn’t mean wallets are completely sealed shut. Bazaarvoice commissioned a survey of 800 U.S. consumers to learn about what factors have the greatest impact on shoppers during the decision-making process.  Not surprisingly, 61% of respondents acknowledged […]

The Right Mix: Experiments in Marketing

April 30, 2008 by

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It can be difficult to find the right fit for your company’s marketing plan, but that doesn’t mean you should succumb to a one-size-fits all mentality. Marketing your product or service requires a certain amount of finesse – especially when branching out to a new segment of consumers. Give your plan some wiggle room for […]