Browsing All Posts published on »April, 2008«

The Right Mix: Experiments in Marketing

April 30, 2008 by

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It can be difficult to find the right fit for your company’s marketing plan, but that doesn’t mean you should succumb to a one-size-fits all mentality. Marketing your product or service requires a certain amount of finesse – especially when branching out to a new segment of consumers. Give your plan some wiggle room for […]

Cost Effective Marketing Can Minimize Economic Distress

April 8, 2008 by

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The concern of a recession is beginning to become a reality as businesses look to cut spending, decrease overhead and bunker down during the possible economic turbulence. Despite the old adage that it is best to spend your way out of a recession, many business owners are preparing to freeze their marketing budgets. The good […]