do small businesses really need websites?

Posted on March 27, 2008 by


Sometimes we’re asked about the need of a site for some of our smallest clients, especially ones who don’t see e-commerce in their future.  Many of our clients are small businesses owners.  These are some of our favorite web design projects because creating a site for a small business can make a tremendous impact on the dynamics of their business.

Perhaps even more than established corporations, small businesses need a quality website.  Corporations have a distinct advantage over their smaller competitors – chiefly established reputations.  The Internet acts as a balancing force, though.  A well-designed site that is both visually appealing and packed with useful content can level a the playing field between small businesses and their corporate competitors.

Even if your small business doesn’t sell Internet-ready products or services, a site is critical.  With so many people heading online to comparison shop before heading out to the store, a good website can “prove” the validity of your small business.  The public needs to see that while your business may be rooted in bricks and mortar, your business is geared to even meet the cyber needs of its customers.  Even if your offices hours are from 10 – 2, a website gives your customers 24/7 access to your business.  Google has a number of Local Search features that feed users information about your business.  If you don’t have a site presence or haven’t registered your business with Google, you’re missing out on customers who are searching for your services.