battling bunker mentality in a rocky economy

Posted on March 27, 2008 by


The economy’s trajectory has been far from smooth over these last few months. Shaky confidence in the future is causing many businesses to scale back on marketing budgets, which while it may ease the immediate cash flow concerns of some in management, developing too much of a bunker mentality will make it difficult to bounce back once things get rolling again. Take a minute to review Scott Shane’s post about Four Mistakes Entrepreneurs Make in a Recession. It’s good food for economically-weary thought.